National Breast Cancer Coalition Asserts Pink Ribbons Not Enough; Unveils Poll Results & New Initiatives

10/1/2002

From: Stephanie Sherman, 202-973-0569 Chrissy Baldino, 202-833-6023 or 703-582-2777 (cell) Susan Ward, 206-223-6457 or 206-979-3673 (cell) all of the National Breast Cancer Coalition

News Advisory:

WHEN: Wednesday, October 2, 2002 9:30 - 10:30 a.m. (Continental breakfast provided)

WHERE: United States Capitol, Room HC-8 Washington, DC Press Entrance: South Door at New Jersey and Independence Avenues

WHAT: The National Breast Cancer Coalition (NBCC) -- the nation's largest advocacy organization dedicated to ending breast cancer -- will hold Congress accountable for its unfinished agenda and demand action before members head home. NBCC will highlight the critical role of advocacy in major breast cancer advances to date and announce two new initiatives to enlist committed advocates and to equip those diagnosed with the tools to advocate for their own quality care. Leading figures in the fight to eradicate breast cancer will speak on important legislative and medical accomplishments and outline the agenda for future breakthroughs.

WHY: Symbols alone will not eradicate breast cancer. Symbols must be backed by a real commitment from Congress and the public to do the substantive work: finding the cause through research, developing the best treatments, and ensuring access to quality care for all patients.

WHO: -- Fran Visco, President, The National Breast Cancer Coalition -- Senator Tom Harkin, (D, IA) -- Representative Anna Eshoo (D, CA) -- Representative Sue Myrick (R, NC) -- Dr. Susan Love, MD, Breast cancer surgeon, author of "Susan Love's Breast Book"

NOTE: -- Speakers will be available for interviews upon request.

RSVP to Stephanie Sherman at 202-973-0569 to secure participation. Space is limited.