Disease Specific Pharmaceutical Marketing Strategies to be Discussed at Epharma Summit(tm): Strategic Marketing Integration 2/6/2003
From: Matt Godson of the Institute for International Research, 212-661-3500 ext. 3225, mgodson@iirusa.com NEW YORK, Feb. 6 -- Pharmaceutical and Biotechnology branding, marketing and sales professionals will gain insights from more than 40 industry thought leaders at the re-launched ePharma Summit(tm): Strategic Marketing Integration, taking place May 13-15 2003 at the Wyndham Baltimore Inner Harbor, Baltimore MD. The ePharma Summit(tm): Strategic Marketing Integration, will present the latest strategies for utilizing technologies within the overall marketing mix to reach patients, providers, payers and caregivers. Bryon Main, Event Director, said "We've worked hard to update the conference content for this year. Innovative and ethical "e" strategies are an effective tool in reaching customers within different disease areas such as AIDS or Alzheimer's and will have a profound impact on marketing strategies into the future. The 2003 ePharma Summit(tm): Strategic Marketing Integration will pay special attention to the sensitive area of pharmaceutical marketing." Over 400 senior delegates are expected to attend and hear three days of keynote presentations from senior representatives from Eli Lilly & Co., IBM Business Consulting Services, Ogilvy Healthcare, Bayer Pharmaceuticals, Glaxosmithkline, Medco Health Solutions and Aventis as well as plenary sessions, tracks and workshops. Other high profile features of the event include the Strategic Marketing Excellence Awards(tm) A keynote cocktail reception and an extensive exhibition hall. Event sponsors and partners already announced include Unisys, WebMD, Nethod Circle, Adis International, Physicians Interactive, Google and The Wall Street Journal Online. For further information visit http://www.epharmasummit.com About IIR The Institute for International Research (IIR) is the world's leading knowledge and skills transfer company with a global network of 44 companies and 109 operating units. IIR works with more than 600,000 business executives annually, providing them with knowledge and skills through training, conferences, seminars, e-learning, blended solutions, publications, exhibitions, consulting and mentoring. Visit their Web site at http://www.iir-global.com. |