Survey Shows Liquor Ads on TV Reaching Kids; New Data Prove Industry Ad 'Standards' Put Kids in Crosshairs Says CSPI 7/15/2002
From: Jeff Cronin, 202-777-8370 or Adam Pearson, 202-777-8316, both of the Center for Science in the Public Interest News Advisory: Editors: Substantive information in this advisory is EMBARGOED until Tuesday, July 16. America's children are getting surprisingly high exposure to advertisements for the burgeoning category of liquor-branded malt beverages known as "alcopops," according to new survey research into children's television viewing habits that the Center for Science in the Public Interest (CSPI) will release at a Washington news conference on Tuesday, July 16. The drinks at issue are the sweet-tasting so-called "malternatives" that carry the brand names of hard liquors like Bacardi, Stolichnaya, Captain Morgan's, and Smirnoff. The data will show that the voluntary ad standards set by the liquor and beer industries allow ads at times when millions of teenagers are watching television. What: New poll shows kids in the crosshairs of liquor advertising; experts from law enforcement, public health, and psychology describe how liquor companies are promoting their brands on television, and how the industry's voluntary standards fail to shield kids from such ads. Various brands of alcopops will be displayed alongside their higher-proof parent brands; video clips of liquor-branded alcopop advertising will be shown. Who: -- Richard Blumenthal, Attorney General, State of Connecticut -- Rep. Eliot Engel (D-NY) -- George A. Hacker, Director, CSPI's Alcohol Policies Project -- David Walsh, Ph.D., president, The National Institute on Media and the Family -- Marty McGough, consultant, Global Strategy Group -- General Arthur T. Dean, CEO, Community Anti-Drug Coalitions of America When: 10 a.m. on Tuesday, July 16, 2002 Where: Center for Science in the Public Interest, 1875 Connecticut Ave., NW, Room 315 (enter on T St., across from Hilton), Washington, DC | |