Web Site Serves Wholesome Food Issues With a Twist; Unique Information, Interactivity Are Hallmarks of facts-about-food.org

10/31/2002

From: Katy Danielson, 202-289-4001, for Americans for Wholesome Foods

WASHINGTON, Oct. 31 -- Reflecting the spirit of the food and culinary industry that thrives on fresh ideas and innovative approaches, a new Web site at www.facts-about-food.org specializes in spotlighting unique food issues that consumers will find nowhere else.

At http://www.facts-about-food.org, consumers will find intriguing findings about the food they eat, substantiated with original research and independent testing. The site also presents balanced arguments on various sides of today's food-issue debates, and encourages consumers to form their own opinions.

Consumers also will find information and links related to tips for health and safety, as well as warnings against unreliable food information that all-too-often finds its way onto the Internet.

Complementing an array of substantive information on www.facts-about-food.org is a collection of interactive features that empowers consumers to take action on the information presented on the site. Visitors can register their opinions in online polls, sign e-petitions requesting action on wholesome-food issues and e-mail friends with links to particularly interesting information.

A current online poll conducted on http://www.facts-about-food.org amid the advent of new organic food labeling standards asked visitors, "Do you believe the trend of serving organic foods and marketing the wholesomeness of foods will change over the next decade?" Currently, results of participants' responses are as follows:

-- "I think the trend will increase." 58.6 percent -- "I think the trend will decrease." 10.3 percent -- "I think the trend will stay about the same." 20.7 percent -- "I really don't know." 10.3 percent

Issue information and topics of the site's interactive features will be updated regularly.

Americans for Wholesome Foods is a coalition of businesses, organizations and individuals committed to empowering customers and consumers with actionable information regarding the consumption of wholesome food and beverages. AWF supports practices that lead to the availability of truly wholesome foods: fair representation of food and drink products, public awareness, compliance with existing laws and regulations and scientific advancement.