Pharmaceutical Giants Pfizer, Pharmacia to Headline 2002 Pharmaceutical Marketing Congress 7/23/2002
From: Matt Godson of International Institute of Research, 212-661-3500 ext. 3225; mgodson@iirusa.com NEW YORK, July 23 -- Top executives from industry giants Pfizer and Pharmacia are the lead keynote speakers opening the 2002 Pharmaceutical Marketing Congress. The Congress, featuring more than 60 industry thought leaders addressing the most pertinent issues in pharmaceutical marketing today, takes place Sept. 30 to Oct. 2 at the Wyndham Franklin Plaza Hotel in Philadelphia. J. Patrick Kelly, newly appointed President, US Pharmaceuticals, Pfizer, launches the conference with his address "What Does It Take to Consistently Market Successful Pharmaceutical Products?" He will present insights on how marketers must adapt to the demands of a changing healthcare arena and how to achieve sustained success of marketed products. Next, Nancy S. Lurker, Group Vice President, Global Prescription Business at Pharmacia, will present "Partnering for Sustained GrowthHow Does It Impact Marketing Strategies?" Other keynote speakers are industry leaders from AstraZeneca, Aventis Pharmaceuticals and Bayer Pharmaceuticals. Sarah S. Harrison, vice president-customer strategy integration, AstraZeneca will speak on "Successfully Managing the Shifting Healthcare Power Base and Meeting the Needs of Pharma Customers." "The Role of Medical Affairs in Maximizing Product Potential in a Competitive Marketplace," is the topic of Francois Nader, MD, senior vice president - medical affairs, Aventis Pharmaceuticals. Derek Williams, senior vice president - global strategic marketing, Bayer Pharmaceuticals, will present "Launching a Global Pharmaceutical Mega-Brand." The Congress features plenary sessions, interactive workshops, panel discussions and case-based presentations led by the "Who's Who" in pharmaceutical marketing, including senior-level marketing and business executives from Pfizer, Eli Lilly and Co., Johnson & Johnson, Novartis, Bristol-Myers Squibb, Pharmacia, AstraZeneca, Roche, Boehringer Ingelheim, Wyeth and Tap Pharmaceuticals. Speakers will present the latest pharmaceutical marketing strategies, trends and technologies for marketing effectively and responsibly to consumers, professionals and managed markets. There will also be exhibits and receptions. This singular event will explore how pharmaceutical companies can best conduct progressive and effective marketing campaigns, forge valuable partnerships and develop powerful brands, while successfully addressing the needs of consumers, providers, payors, legislators and the health care community. Programs are designed for all members of brand and product teams, as well as senior-level marketing, sales, strategic planning and business development executives, and communications professionals. "The Institute for International Research has the most informative and well recognized conferences in the industry," says Rob Enslin, SVP, Manufacturing Sector for SAP America "With nearly 30 years of experience providing solutions to meet the unique demands of life sciences companies, SAP is extremely excited to be the principal sponsor of this year's event." For more information and registration, visit www.pharmaevent.com or call 888-670-8200 or 212-661-3500. ------ About IIR The International Institute of Research (IIR) is the world's leading knowledge and skills transfer company with a global network of 44 companies and 109 operating units. IIR works with more than 600,000 business executives annually, providing them with knowledge and skills through training, conferences, seminars, e-learning, blended solutions, publications, exhibitions, consulting and mentoring. Visit the Web site at www.iir-global.com. | |