Alzheimer's Association Names Sheldon Goldberg President and CEO

10/22/2002

From: Elizabeth Wilson of the Alzheimer's Association 312-335-5814 or Elizabeth.Wilson@alz.org

CHICAGO, Oct. 22 -- The Alzheimer's Association has named long-term care advocate Sheldon Goldberg president and chief executive officer. Goldberg, 55, joins the association Dec. 1.

Goldberg assumes the position held on an interim basis by Stephen McConnell, who has served the association for the past 13 years in a variety of roles, most notably as its vice president for public policy in the association's Washington, DC, office.

Goldberg, who is currently president and CEO of the Jewish Home and Hospital in New York, one of the nation's oldest and largest long-term care health systems, has a 30-year career in association leadership and post-acute healthcare management. A psychologist by training, Goldberg's expertise includes business, advocacy, fund-raising and management in large, urban, multi-sited settings.

"Sheldon Goldberg is an exceptionally dynamic, innovative, charismatic and visionary leader who is passionate about the potential of the Alzheimer's Association," said Orien Reid, chair, Alzheimer's Association's national board of directors. "He believes consensus is built when all parties are beneficiaries, and he recognizes that it takes creativity to find as many win-wins as possible."

Prior to assuming his position at the Jewish Home in 1998, Goldberg spent 16 years as president and chief executive officer of the American Association of Homes and Services for the Aging (AAHSA). Under his leadership, the AAHSA grew its national membership of 1,200 to 6,000 not-for-profit healthcare and long-term care organizations across the nation.

With half of the nation's continuing care retirement communities in bankruptcy in 1982, Goldberg is credited with rescuing the industry by creating an accreditation program and banking vehicle that helped secure $10 billion for the development of non-profit senior living facilities from financial service partners on Wall Street.

During his AAHSA tenure, Goldberg also established the International Association of Homes and Services for the Aging, AAHSA Assurance Ltd., a re-insurance facility established to lower property and casualty insurance premiums for non-profit long-term care providers, and the Continuum Care Accreditation Commission (CCAC), a national accreditation commission for long-term care and service providers.

For the past three years, Goldberg has been chairman of the board of AARP Services Incorporated, the organization's business venture side. He is a former chairman of the National Assembly of Voluntary Health and Social Welfare Organizations and former member of the Leadership Council off Aging Organizations (LCAO). He holds a B.S. in educational psychology from the University of Wisconsin.

------ The Alzheimer's Association is the premier source of information and support for the 4 million Americans with Alzheimer's disease. Through its national network of chapters, the association offers a broad range of programs and services for people with the disease, their families and caregivers and represents their interests on Alzheimer-related issues before federal, state and local government and with health and long-term care providers. The largest private funder of Alzheimer research in the United States, the association has committed $136 million toward research into the disease.