More Than 60 Branding and Entertainment Industry Leaders to Speak at the 2003 Branded Entertainment Summit 2/4/2003
From: Matt Godson of the International Institute of Research, 212-661-3500 ext. 3225, mgodson@iirusa.com NEW YORK, Feb. 4 -- The branding, marketing and entertainment industries will gain insights from more than 60 cross industry thought leaders at the inaugural Branded Entertainment Summit taking place April 28-30 2003 at the Beverly Hilton, Beverly Hills, California. The summit will present the latest marketing and branding strategies, trends and technologies for utilizing entertainment media to effectively reach and influence consumers. The event features sessions covering sports, entertainment, music, gaming, publishing, events, packaged goods, automotive, food and beverage "Hollywood and Madison Avenue don't yet speak the same language." said Managing Director Kim Rivielle. "Consumers have developed the ability to "tune-out" to traditional media. Forward thinking brands need to know how they can recapture the attention of the consumer through partnering with entertainment properties." The Branded Entertainment Summit features full conference and roundtable sessions facilitated by leaders in the branding and entertainment industries. Participants include: -- Liz Vanzura, Director of Advertising Sales & Promotions HUMMER, General Motors Corporation -- Jim Ward, VP Marketing, Lucasfilms Ltd. -- David Raines, VP Integrated Communications, The Coca-Cola Company -- Suzanne M. Gutierrez, Director of Corporate Relations, Academy of Television Arts & Sciences Primetime Emmy Awards -- Kerri Martin, Guardian of Brand Soul, MINI USA -- Lisa DiMarzio, SVP Worldwide Marketing Partnerships, Paramount Pictures -- Dave Schenone, Footwear Innovation Director, Nike, Inc. -- Debra Kennedy, Director Brand & Consumer Marketing, Nokia Mobile Phones -- Dave Watt, VP Marketing, People Magazine -- Kim Winter, Brand Director, SKYY Spirits -- Julie Shumaker, Western Regional Sales Director, Electronic Arts -- Derek Koenig, Consumer Segment Marketing Director, Sony Electronics, Inc. For more information and registration, visit www or call 888-670-8200 or 212-661-3500. About IIR ------ The International Institute of Research (IIR) is the world's leading knowledge and skills transfer company with a global network of 44 companies and 109 operating units. IIR works with more than 600,000 business executives annually, providing them with knowledge and skills through training, conferences, seminars, e-learning, blended solutions, publications, exhibitions, consulting and mentoring. Visit their Web site at http://www.iir-global.com. | |