Leisure Travel Monitor Results To Be Unveiled In D.C. On April 30

4/29/2002

From: Rod Caborn, 407-838-1799; e-mail: rod(underscore)[email protected] or Will Wellons, 407-838-1794; e-mail: will(underscore)[email protected]; (April 29-30) cell: 407-496-1632, both of Yesawich, Pepperdine & Brown (YP&B)

News Advisory:

What: Announcement of findings of Yesawich, Pepperdine & Brown/Yankelovich Partners 2002 National Leisure Travel Monitor and 2002 National Business Travel Monitor

Now in its 11th year, the annual studies are relied upon by travel industry professionals and media as a primary travel information source.

The 2002 National Travel Monitor studies will present findings representative of all adult pleasure and business travelers in America. Results in the study explore travel intentions, attitudes and opinions and are nationally projectable and statistically reliable at a 95 percent confidence level.

Why: The findings of the 2002 National Travel Monitor studies will be particularly meaningful because it will be the first time the complete studies have been conducted since the terrorist attacks of September 11, 2001.

When: Tuesday, April 30, 9:30 a.m. Principals conducting the briefing will be available for individual interviews following the briefing.

Where: First Amendment Room, National Press Club, 529 14th Street N.W., Washington, D.C. (phone: 202-662-7500).

Who: -- Peter C. Yesawich, Ph.D., president & CEO and Dennis Marzella, senior vice president, research, Yesawich, Pepperdine & Brown, America's leading marketing services firm specializing in serving travel and leisure-industry clients.

-- Yankelovich Partners, Chapel Hill, N.C., is a branding and marketing consultancy specializing in lifestyle trends and customer targeting solutions. Yankelovich provides marketing intelligence, consulting and information services to a wide variety of Fortune 500 and other firms across all industries and categories.

-- Representatives of Monitor sponsors, including USA Today, Orbitz and Colonial Williamsburg and other travel-related businesses will also be available to discuss the results of the findings and provide a travel industry point-of-view.

Details: The briefing will begin promptly at 9:30 a.m. and will take approximately 45 minutes, followed by Q&A. The principal presenters will be available for individual interviews until 11 a.m.

Summaries of the briefing will be available to the media. A PowerPoint summary of the presentation will be available on the YP&B Web site, www.ypb.com, following the briefing. Beta video B-roll of representative travel destinations and activities will be available at (and prior to) the briefing.

For advance arrangements for interviews, TV B-roll and information about the 2002 National Leisure Travel Monitor and the 2002 National Business Travel Monitor, contact: -- Rod Caborn, YP&B, 407-838-1799; rod(underscore)[email protected] -- Will Wellons, YP&B, 407-838-1794; will(underscore) wellons@ypb.com. Wellins will be availble via cell phone 407-496-1632 during Monday, April 29 and Tuesday, April 30.