ABC-TV Producer Roger Sergel Among Panelists to Advise on Improving Communication with Media at Pharmaceutical Marketing Congress 5/29/2003
From: Matt Godson of the Institute for International Research, 212-661-3500 ext. 3225 or mgodson@iirusa.com NEW YORK, May 29 -- When the news media calls, pharmaceutical companies must be prepared to respond effectively, particularly when confronting an issue or crisis. Whether a company is responding to media queries or approaching the media to present its story, it is essential to understand what the media needs and how they work. Roger Sergel, Senior Medical Producer of ABC TV, and a prominent panel of issues experts will address this important topic at the 2003 Pharmaceutical Marketing Congress, September 29 to October 1, 2003 at the Wyndham Franklin Plaza Hotel in Philadelphia. The Congress will present the latest pharmaceutical marketing strategies, trends and technologies for marketing effectively and responsibly to consumers, professionals and managed markets. "The public is increasingly concerned about health care issues, such as the high cost of medicines, direct-to-consumer advertising and drug recalls," said Roger Sergel. "What the media expects is accurate, complete responses to our queries with fast turnaround." At the Pharmaceutical Marketing Congress, the panel will advise health care companies on effectively communicating with the media when faced with issues or crises. The PMC 2003 is designed to help pharmaceutical marketing professionals maintain a competitive advantage, gain insights from industry leaders and forge new industry relationships. The event will explore how pharmaceutical companies can best conduct progressive and effective marketing campaigns, forge valuable partnerships and develop powerful brands, while successfully addressing the needs of consumers, providers, payors, legislators and the health care community. Programs are designed for all members of brand and product teams, as well as senior-level marketing, sales, strategic planning and business development executives, and communications professionals. For more information and registration, visit www.pharmaevent.com or call 888-670-8200 or 212-661-3500. ------ About IIR: The Institute for International Research (IIR) is the world's leading knowledge and skills transfer company with a global network of 44 companies and 109 operating units. IIR works with more than 600,000 business executives annually, providing them with knowledge and skills through training, conferences, seminars, e-learning, blended solutions, publications, exhibitions, consulting and mentoring. Visit their Web site at http://www.iir-global.com. ------ For media passes contact mgodson@iirusa.com | |