PlanetOut Teams With AIDSmeds.com to Create Groundbreaking HIV/AIDS Resource Centers; Millions of Gay.com and PlanetOut.com Members Gain Access to Leading Treatment Information 4/1/2004
From: Jennifer Woodard of PlanetOut Partners, 415-834-6354, Jake Stafford of Witeck-Combs Communications, 202-887-0500 SAN FRANCISCO, April 1, -- PlanetOut Partners, Inc., the leading media company providing products and services to the gay and lesbian community worldwide, today announced a partnership with the HIV information provider AIDSmeds.com, a publisher of online HIV treatment information. This resource is now available to millions of Gay.com and PlanetOut.com members through the sites' Health & Fitness channels. "Because the fight against HIV/AIDS has never been more important, we are proud to partner with AIDSmeds.com to offer vital HIV prevention, testing and treatment information to the gay community," said Beth Callaghan, Editor-in-Chief of PlanetOut Partners, parent company of Gay.com and PlanetOut.com. "This collaboration furthers our ongoing efforts to leverage the reach of Gay.com and PlanetOut.com to make rich health content available to millions of people around the world." "Living with HIV/AIDS depends on informed decision making," said Peter Staley, AIDSmeds.com founder and editor. "Our partnership with the largest gay and lesbian media properties gives AIDSmeds.com a tremendous opportunity to extend our mission by arming Gay.com and PlanetOut.com members with empowering information for fighting HIV." Through the partnership with AIDSmeds.com, Gay.com and PlanetOut.com make more than 500 additional articles about HIV/AIDS available to users, including up-to-date information on all classes of HIV/AIDS treatment drugs. Topics addressed in useful and practical features range from "Am I Infected? A Guide to Testing for HIV" to "Special Issues for Women and Children" to "Living with HIV". In addition to content from AIDSmeds.com, the Gay.com and PlanetOut.com Health & Fitness channels offer breaking health and wellness news, member stories and original articles on HIV/AIDS prevention and treatment, as well as sections devoted to men's health issues, women's health issues, working out, nutrition, mental health and sexuality -- on the Web at http://www.gay.com/health/ and http://www.planetout.com/health/. In the popular "True Stories" section of the Gay.com Health & Fitness channel, members of the Gay.com HIVLife Advisory Board share their own challenges, triumphs and insights as people living with HIV/AIDS -- on the Web at http://www.gay.com/health/hiv/hivlife/. Since the founding of Gay.com in 1994 and PlanetOut.com in 1995, PlanetOut Partners heritage companies have contributed to HIV/AIDS prevention and treatment through extensive editorial coverage of wellness issues and through prevention, education, funding and research partnerships with numerous nonprofit and public health organizations. AIDSmeds.com is an HIV-positive owned and operated website, and is dedicated to providing people living with HIV the necessary information they need to make empowered treatment decisions. The company's founder and senior writer are both living with HIV, and know first-hand the challenges of learning how to fight this virus. By offering complete, but easy-to-read and up-to-date information, AIDSmeds.com seeks to help those that are both new and old to this challenge, and to remain a powerful resource for years to come. ------ PlanetOut Partners, Inc. is the world's leading network providing news, entertainment, and consumer services for the gay and lesbian community. The company serves its growing base of more than 3.5 million active members worldwide through a comprehensive group of branded businesses offering diverse services: Gay.com, PlanetOut.com, Kleptomaniac and Out and About Travel. PlanetOut Partners offers FORTUNE 1000 advertisers unprecedented access to its uniquely aggregated worldwide membership -- the largest gay- focused market reachable through a single media company. The gay and lesbian community trusts and values the PlanetOut.com brand for providing highly relevant content and specialized services: news, entertainment, travel, dating, relationships, marriage, family, health, spirituality, personal finance, career/ business, law, politics, community activism -- even fashion and shopping. PlanetOut Partners has a ten-year history of successfully integrating and growing multiple businesses, resulting in a mature, well-established company with solid, professional management: Chairman and CEO Lowell Selvin, President Mark Elderkin and EVP and CFO Jeff Soukup. | |