
June 2002 From Ketchum Press briefing: A 'Vision for the Future': Results of a pan-European survey on glaucoma Data shows need for physicians to revise management for many patients across Europe 10.30 am, Tuesday 25 June 2002You are cordially invited to a press briefing hosted by the International Glaucoma Association that will launch the results of the first European survey that has researched the needs of patients with sight threatening glaucoma and ophthalmologists that treat them across Europe. Introduction - There have been many recent developments in glaucoma management over the last few years.
- However, there has not been much research specifically into the needs of patients and the needs of professionals to help support their patients in this area.
"Vision for the Future" Survey - The International Glaucoma Association has teamed with Pharmacia to develop a programme to research patients' and professionals' needs through the development of a Pan European survey.
- This survey is composed of questions asked of 250 patients undergoing combination therapy to control their glaucoma, and 250 ophthalmologists that manage glaucoma patients in the G5 countries: Spain, UK, France, Germany and Spain.
Important Results and Conclusions: - The press briefing will release the results of this new data on Tuesday 25 June.
- The results will show that many patients, including elderly patients, are risking sight loss as they are often confused about and forget to take their eye drop medications.
- These results will have major implications for patients across Europe.
- These results will have major implications for the way that eye care specialists will need to treat patients in the future across Europe.
We very much hope that you will be able to join us for what will be a most interesting and informative event. A limited number of flights and travel expenses will be available on first come first served basis only to European based journalists to attend the London event. If you have any questions, please contact Rupert Webster at our communications agency Ketchum, on telephone number: + 44 (0) 207 611 3677. We look forward to hearing from you soon. Kind regards Paul Cholette Pharmacia | |