Acquisition of Delaware-based company accelerates growth of digital scent technology market

OAKLAND, CA -- September 6, 2000 -- DigiScents, Inc. (www.digiscents.com), the pioneer of digital scent technology, has announced its acquisition of SenseIT Technologies, Inc., a Delaware-based digital scent company, for an undisclosed number of DigiScents shares. Other terms of the deal were not disclosed. The combined entity, DigiScents, Inc., will retain headquarters in Oakland, California, with branch offices in New York City, New York and an R&D center in Israel.

SenseIT Technologies, Inc., was co-founded by internet and multimedia entrepreneur Eli Fisch, and two scientists from the Israeli Weizmann Institute of Science, Professors Doron Lancet and David Harel. Fisch, the president of the company, also founded one of the largest Interactive Agencies in Europe specializing in e-commerce and e-business applications. Lancet, a leading expert in the science of olfaction and head of Israel's human genome project, is joining the DigiScents Scientific Advisory Board along with Harel, Dean of the Faculty of Mathematics and Computer Science at the Weizmann Institute of Science and a world-renown leader in his field. Harel is also the inventor of the Statecharts language, and co-founded I-Logix, Inc.. The DigiScents' Advisory Board already includes leading olfaction authorities Stuart Firestein, Columbia University Professor of Neurobiology, and Harry Lawless, Cornell University Professor of Food Sciences.

"With our combined portfolio of scent technologies, our strong intellectual property position, and an ongoing research relationship with the Weizmann Institute of Science, DigiScents is assured continued leadership in the exploding digital scent technology market," states Joel Bellenson, CEO of DigiScents.

Adds Fisch: "This deal will make our shared vision and technology for the scent communication revolution come to life in the very near future."

About DigiScents, Inc.

DigiScents is partnering with leading web sites and interactive media companies to scent enable the Internet. With DigiScents iSmell digital scent technology, consumers will be able to enjoy more lifelike and memorable experiences with scented Web sites, e-mail, movies, music, e-commerce, interactive games, and online advertising.

In October 1999, DigiScents first announced its complete solution for digitizing and broadcasting scents over the Internet. Through its partnership with RealNetworks (Nasdaq: RNWK), DigiScents ScentStream™ software will be auto-downloaded to over 135 million RealPlayer users. Through its partnership with Hong Kong-listed Pacific Century CyberWorks (PCCW; HKSE:1186), DigiScents technology will be available across all of the Asia-Pacific via NOW, PCCW's enormous Internet, e-commerce, and interactive television network. The company also has announced partnerships with Procter & Gamble (NYSE: PG) and eCandy.com. Over 1,700 developers have subscribed to the DigiScents ScentWare™ Developers Program, launched March 2000.

DigiScents is a privately held corporation headquartered in Oakland, California. The company was founded in February 1999 by Dexster Smith and Joel Bellenson. Bellenson and Smith also founded biotech leader DoubleTwist (http://www.doubletwist.com), formerly Pangea Systems Inc., the first company to annotate the entire available draft of the human genome sequence.

DigiScents™, iSmell™, and ScentWare™, and ScentStream™ are trademarks of DigiScents, Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.